Macaw CRM is specifically for Insurance industry. The prospects lead into the opportunities, then to quotes and then finally with payment to the policies. The underwriting and rating engines can be integrated if the insurer wants. Salesforce can be deployed, monitored and compensated. The policy servicing and claims tracking is built in. The “digital” pieces are built-in as different portals and mobile apps. Document management and analytics are buit-in. With underlying workflow capabilities, the insurance service provider just needs to fit its processes without worrying about the typical challenges of adopting a generic CRM for the insurance context. Integration with legacy is usually a must, and that’s achieved by the pre-built adaptors.